PROACTIVITY CREATIVITY INTELLIGENCE
Let's Unlock
Growth
NOW
ABOUT PROCREALLIGENCE
PROCREALLIGENCE is an agile brand, marketing and digital communication solutions firm.
Combining the forces of Proactivity, Creativity and Intelligence, it enables brands and businesses to unlock growth that is human-centred, durable and transformative.
PROCREALLIGENCE has been founded by SAM Husaini, a reputed and experienced brand, marketing and corporate communications professional with 25 years of bespoke global experience. Having worked with leading multinational and fully integrated marketing and corporate communication networks across West Asia and India, SAM has consistently delivered transformative results to clients operating in multi-market diverse business sectors.
PROCREALLIGENCE builds unequal brands, creates stories that stick and stimulates affirmative action. Using digital and new age engagement touchpoints, it drives talk-ability, preference and business growth.
procrealligence in a 'vuca' world
Finding advantage in the 'new normal'
EVERYTHING WE WANT IS ON THE OTHER SIDE OF FEAR...
'VUCA' refers to navigating a world replete with Volatility, Uncertainty, Complexity and Ambiguity. COVID-19 has dramatically amplified the elements of VUCA. However, the seeds of opportunity lie in every challenge. Now is the time for your brand and business to shift from being conditioned for control to one aligned for exponential growth.
We at PROCREALLIGENCE believe that NOW is the best time to fast-track non-linear thinking that will help you redefine your brand relationships and ignite all round growth for your business.
PROCREALLIGENCE is the right attitude and tool to help you find new solutions that will allow your brand and business to thrive in this new VUCA world. Together we will emerge from this crisis stronger and more energetic than ever.
WHAT CAN we DO FOR YOU?
GET More FOR less
procrealligence delivers
bigger impact
for a fraction of your marketing spend
Are you a
Start-Up & need a brand that stands out ?
Are you feeling
boxed-in
& need to unlock Your growth ?
Are you a business that expects a higher return on marketing ?
Do you believe your image does not reflect your reality ?
Do you feel your brand is just a noun & not yet a verb ?
our Solutions
More passion -more bite- more results
Brand
Creation
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Purpose & Positioning
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Naming & Identity Development
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Leveraging Personality Archetypes
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Storytelling
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Architecture Management
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Engagement & Activation
360 Integrated Communications
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Strategic Planning
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Data & Consumer Insight Mining
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Segmentation and Targeting
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Proposition Development
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Integrated Marketing Communication Strategy
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B2C and B2B Engagement Strategies
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360 Campaign Development
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Experiential Marketing
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Digital & Influencer Outreach
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Community Management
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Content Creation
Corporate
Communications
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Executive & Leadership Positioning
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Reputation Management
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Public Relations & Crisis Management
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Employer Branding & Culture Change
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Internal Communications
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Corporate Responsibility & Purpose
WHAT YOU CAN EXPECT FROM
PROCREALLIGENCE
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Proactive & Result Orientation
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Cost Effective & Agile Solutions
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End2End Solutions
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High Rigour in Thinking, Creativity & Execution
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Intellectual Courage & Disruptive Thinking
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Willingness to Discard Orthodoxies
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Flexibility to Include Other Points of View
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Empathy & Emotional Intelligence
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Passion for Excellence
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Relentless Quest for the Truth
MY JOURNEY TOWARDS
PROCREALLIGENCE
25 YEARS
WITH LEADING INTEGRATED GLOBAL BRANDING, MARKETING AND CORPORATE COMMUNICATION NETWORKS IN INDIA & WEST ASIA
BRAND, COMMUNICATION & DIGITAL GROWTH LEADER
My 25 year journey as a marketing and brand communications professional began in 1994 with Lintas India on the Unilever detergent business working on Wheel, Rin and Surf Excel in rural and urban India. Moving on to Leo Burnett I managed the Coca-Cola India business. In McCann Erickson, I led the Reckitt Benkiser surface care business in South Asia, along with APAC responsibility for MasterCard, Goodyear and Nestle.
In the year 2000, I joined the BBDO Network in the MENA Region working on top tier brands like Henkel, Pepsi, Emirates Airlines, Etisalat, Barclays and many more. Along with other achievements, I launched Strategic Planning as a discipline within the group and proactively developed a set of proprietary planning tools for the BBDO Network. I then established BBDO in Abu Dhabi as an integrated full services operation and as a founding MD, ran it successfully for 9 profitable years.
In 2015, I took on the role of a Strategy Advisor to the CEO and Chairman of a USD 6 billion diversified business group and bank in Kuwait. I was responsible for the corporate brand, marketing and corporate communications and also for building the leadership's personal brand.
I returned back to India in 2018 to lead Triton Communications as President & Head of Strategy.
Over these two and a half decades, I have planned and managed high value marketing communication budgets for many clients, developed work that grew client businesses and won many international creative and marketing effectiveness awards. I am a strategy and project management consultant for CEOs and board level executives, developing End2End fully integrated brand communication solutions that energise organisational transformation and growth.
I look forward to partnering with you in your quest for growth and excellence.
MY
CATEGORY EXPERIENCE
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FMCG (F&B, Snacks, Detergents, Personal & Surface care)
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Telecom (B2C & B2B)
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Finance, Banking & Insurance
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Real Estate & Specialised Zones
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Retail
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Media (Print & TV News)
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Automotive
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Consumer Electronics
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Sporting Events
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Travel & Aviation
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Healthcare & Wellness
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Cement & Building Materials
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Government Services
SOME
BRANDS
MANAGED
Wheel | Rin | Surf | Coca-Cola | Limca | Lysol | Dettol | Colin | MasterCard | Goodyear | Nestle Thinz | Henkel | Persil | DAC | Pril | Riyad Bank | Pepsi | MARS | Emirates Airlines | ADCB | Barclays | LG | La Vache qui rit | Etisalat | Mubadala | EAA Abu Dhabi | Abu Dhabi Awards | The National | Abu Dhabi F1 Grand Prix | FIFA Club World Cup | Abu Dhabi Media Company | ADNIC | ADIB | Abu Dhabi Zones Corp | Alghanim Industries | Gulf Bank | Cadillac | Chevrolet | Honda | Safat Alghanim | Wansa | Ahli United Bank | NBK | Costa Coffee | Wendys | Ooredoo | Escorts | CNN TV 18 Network | Apollo Hospitals | Ambuja Cement |
